Τετάρτη, 28 Σεπτεμβρίου 2011

Greece 10 Years Ahead

Greece 10 Years Ahead is a study that aims to define a new growth model and strategy for economic development in Greece in the next 5 to 10 years, founded on the principles of competitiveness, productivity, extroversion, investment stimulation, and employment opportunities.

To fulfill this purpose, Greece 10 Years Ahead analyzes the structure and development prospects of key economic sectors, and studies fundamental cross-sector macroeconomic drivers, challenges, and opportunities of the Greek economy. Thereafter, the study focuses on the five largest (in terms of gross value added) 'production' sectors ('major sectors') and eight smaller but high potential areas of the economy ('rising stars') that have significant potential to fuel the country's economic growth in the coming years, clearly recognizing that there might be additional growth opportunities in other sectors or sub-sectors that have not been covered by the scope of Greece 10 Years Ahead.

Greece 10 Years Ahead proposes a new National Growth Model for Greece for the next decade and outlines a 'blueprint' to reignite growth that contains more than 100 specific proposals on possible priorities and measures for the Greek state and market participants to consider within and across sectors.

The Greece 10 Years Ahead study was conducted by the Athens Office of McKinsey & Company. It took place between December 2010 and September 2011 and was jointly sponsored by the Hellenic Federation of Enterprises (SEV), the Hellenic Bank Association (HBA) and McKinsey & Company.

The outcome is an independent report that solely reflects the results of analyses conducted and insights gathered and substantiated by McKinsey & Company.

This document is the Executive Summary of the Greece 10 Years Ahead study and contains an overview of the major conclusions.